Tuesday, 2 July 2013

Cup of Gold

There is no reason why customers should have to pay a lot for a good cup of tea.
Tea is a relatively inexpensive product and you can get an excellent quality loose-leaf tea for roughly the same price as a quality coffee.
Some inner city tea shops are charging their customers up to $1000 a cup! This came as a huge shock to us. No tea costs enough to warrant charging that much per cup.
We want tea to be accessible, not an exclusive subculture.
Regularly we have seen tea shops charge up to $20 for the same teas that are elsewhere being sold for $4 a cup. Why is this so? And who benefits from this?
Not only will it limit the amount of people seeking specialty tea but it will put off the ones who are.
The point of this story is to encourage people to "shop around" for good tea.
Just because a tea shop is on a main street and has lovely teaware, it does not mean they have the best tea in town - or the cheapest.
If you want to sip your tea surrounded by smoke and mirrors, then you might have to pay five times the amount for the same brew as you would from the quiet tea house down the road.


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